From Outsider to Defender: Howell Explores the NFLPA

Lloyd Howell, the new executive director of the NFL Players Association, isn’t your typical employee hire. He has a background in defense consulting and contracting, not pro football. Despite initial struggles finding his feet, Howell quickly embraced his role. His year on the job has been a whirlwind of fact-finding missions and building relationships with players, owners, agents and coaches.

Why trust a stranger?

Howell’s outsider status is exactly what some players find attractive. He has no baggage from past negotiations and brings a fresh perspective to the table. His analytical mind and business acumen impressed the selection committee, which was particularly impressed by his willingness to question traditional practices.

Building bridges

Howell understands the importance of strong relationships. He spent his first year meeting with all 32 teams, fostering dialogue with owners and players. His goal is to move beyond the traditional “us versus them” mentality and establish players as business partners, not just commodities.

A long-term vision

While immediate concerns like playing surfaces and penalties are on Howell’s radar, he also has long-term goals. He envisions a future with revenue-sharing models that benefit players more directly, potentially including equity stakes in teams. He also sees international expansion as an opportunity and wants to make sure players are fairly compensated for additional games.

Communication is key

Howell prioritizes education, both for himself and his players. He seeks solutions through data-driven analysis and open communication. He is actively reaching out to rookies, making sure they understand the benefits of the union and how it can support them throughout their careers.

Beyond the contract

Motivated by a desire for player well-being, Howell sees his role as more than securing lucrative contracts. He wants to ensure players have access to resources and support systems that promote long-term financial stability and physical and mental health.

A new era for the NFLPA?

Howell’s arrival marks a shift in NFLPA leadership. His corporate background and collaborative approach offer a fresh perspective on navigating the complex world of professional football. While challenges remain, Howell’s commitment to player advocacy and long-term vision positions the NFLPA for a potentially transformative era.